Get An MBI To Thrive In The New Economy

Lately I have been thinking that to survive in today's business environment you need to know how to get into a business and get out in a short timeframe OR be able to innovate and/or change the direction or core competency of your business in an instant. In the blink of an eye you've got a whole world of competitors who were able to copy your technology, drive prices down and take market share from you. But now I don't think that avoiding technology is the answer. The answer is to be able to get something up and running, get your money back quickly, and have an exit strategy. Secondly, if you're not keen on opening and closing up shop all the time and instead want to operate under the same company name then you need to learn to be innovative and agile. To do this you need to have several projects brewing all the time, have your finger firmly on the pulse of market trends, and be able to reconfigure and retool FAST.

I came across an article by Jim Carroll called The Masters of Business Imagination Manifesto that seems to hit on this concept. I showed this to a friend of mine who is a Carnegie Mellon MBA graduate. He said he already read about what Carroll is talking about in a book calledRenewable Advantage : Crafting Strategy Through Economic Time by Jeffrey R. Williams. My friend, Art, highly recommends it and says I really need to read it. Maybe I'll get it for myself for Christamas.