Design, Design, Design

I listened to a segment on the WSJ Radio Network this morning about Ford putting Bluetooth and USB ports in their 2008 Focus model. Does Ford really know what people want in a car? I’ll tell you the reasons I buy a car: Style, Comfort, and Performance. Style is first and foremost. Nobody wants to drive an ugly car. I have heard analysts over an over again comment that American cars simply do not have the style that foreign competitors have. When are U.S. auto makers going to get it? Perhaps America is not graduating enough students in the design fields. Instead of worrying about children learning science and math we should be as concerned about their ability to be creative. But then we have a problem: How do you create a standardized, multiple-choice test for assessing a child’s creativity for No Child Left Behind?

Technorati Tags: cars, auto+industry, design, creativity, no+child+left+behind