Herd

Yesterday I was trying to find what I think will be the next big success in business books. I thought I would try a new way of searching for books at amazon.com. I started by just looking at the listings in the Marketing & Sales category. Then, I sorted them by publication date. I found that there are a lot of books with future publication dates. Some of them are pretty far into the future. When I got to page 13 in the list I found a book called Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls. It’s not going to be released until March 13, 2007 but I am anticipating its arrival. At first I thought that this was just going to copy the teaching of The Wisdom of Crowds. But after I looked at the contents and read the excerpts I have different opinion. I think this will be on my bookshelf soon. If you want to know more about Mark Earls check out his blog at http://herd.typepad.com/.

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