Some are heralding the rise of a new age. This would be a shift from the Information Age to the Conceptual Age. I think it’s interesting to note that these “ages”, at least in modern times, are very United States – centric. As long as the US remains the world leader then it would hold true that these trends/ages would begin in the US and migrate to the rest of the world. But, the forces that create these ages in the US are creating other ages in other nations, for instance, the Information Age in India and the Industrial Age in China.
Daniel Pink writes about how to find gainful employment in the Conceptual Age in his book,
A Whole New Mind: Why Right-Brainers Will Rule the Future. You can read about what this means in
this interview. Basically, he states that jobs like accounting and computer programming, which are high paying now, are becoming routine enough that they are targets for outsourcing to countries like India where labor is cheaper. So, if you want to earn a good living wage you need to perform some service that requires creativity that cannot be easily duplicated. As I write this, though, I wonder how this is different from the way things have always been. Hasn’t our personal value always been linked to being able to perform tasks that are in demand but that few can perform?
The Conceptual Age places a lot of focus on design. I have to wonder if this is simply a result of our currently strong economy. If things were to take a severe downturn I think design would take a back seat to cost. I suppose the challenge is to make good design cheap and available to all at every income level. I’ve always wondered why cheaper cars have bad styling while more expensive look better. If the body panels are just sheet metal that is placed in a press to shape it why can’t they make more appealing designs for the less expensive cars? Perhaps in a more competitive auto market this will take place.
So does this mean that rote knowledge is no longer valuable? Are we going to rely solely on our instincts? Or better yet, do you need to know it all? And if we do, what do we need to know? Where does this leave our education system? It appears that there are more questions than answers. At the heart of it all, the Conceptual Age is really only an effect. Further study is required to find the cause. From this point I will begin backcasting to find the cause then perform a STEEP analysis to project forward and outward. This will be the subject of further postings and articles.